Racing Metro star signs new contract

22 November 2012 | Posted in Personal Endorsement, Rugby, Europe, | By Michael Long

According to, French rugby union player Benjamin Fall has signed a personal endorsement deal with car manufacturer Land Rover.

As such, 23-year-old Fall, who plies his trade for Paris-based Racing Metro in France's Top 14, will serve as brand ambassador for the Tata Motor-owned company.
The financial terms and personal commitments of the new deal were not released.
In signing Fall, Land Rover has increased its already expansive support for professional rugby union. In addition to serving as league sponsor of the highest tier of rugby union in France, the car manufacturer currently maintains agreements with England's Aviva Premiership and the Rugby World Cup amongst others.
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