MLB Advanced Media (MLBAM), the interactive media arm of Major League Baseball, has signed a multi-year technology agreement with Qualcomm Technologies.
The two parties will collaborate to survey, plan and optimise mobile network connectivity for fans at MLB ballparks.
As an official technology partner of MLBAM, a Qualcomm engineering team will look at ways in which in-ballpark wireless access, including Wi-Fi, 3G and 4G, can be improved. Select ballpark reviews are underway and will continue over the next two years.
“Mobile data traffic is exploding, particularly in high-traffic areas such as Major League Baseball ballparks,” said Anand Chandrasekher, senior vice-president and chief marketing officer at Qualcomm.
“Qualcomm has been preparing for an astounding 1,000-times increase in data demand, and we are leading the charge with MLBAM to provide passionate baseball fans with access to digital content, resulting in unparalleled in-ballpark experiences.”
Joe Inzerillo, MLBAM’s senior vice-president of content technology and chief technology officer, added: “Collaborating with an industry leader such as Qualcomm is a critical step in understanding and executing on the engineering challenges to achieve scalable, reliable in-venue connectivity.
“Consumer demand continues its ascension as the majority of MLB.com traffic comes from mobile devices, a line our fans first crossed in July 2010. Qualcomm’s experience and expertise will be a valuable resource in this process.”