Second-tier English soccer side Queens Park Rangers have unveiled online betting and casino operator Royal Panda as their front-of-shirt sponsor for the 2017/18 season.
The company's branding will be displayed on the Championship team's home, away and third kits for the duration of the campaign.
“We are absolutely delighted that Royal Panda are on board as our new shirt sponsors from the 2017/18 season,” said QPR’s commercial director Euan Inglis. “A market-leader in the online casino sphere, Royal Panda are joining us at a hugely exciting time, having recently received their sports book license, which will launch in the coming months."
Royal Panda chief executive Mark Podd added: “As an up-and-coming brand, the opportunity to team up with a club with such history and tradition as QPR, was a fantastic opportunity for us."
The London-based outfit struggled in last season's Championship, ultimately finishing in 18th place, just two points off the relegation places.