Ligue 1 champions Paris Saint-Germain have announced a new sponsorship deal with Qatar-based telecoms firm Ooredoo.
As part of the deal the company’s logo will be displayed on the backs of PSG’s shirts and on the sleeves of the team’s training kits for the remainder of this season.
Ooredoo branding will also feature on pitch side LED hoardings at PSG’s Parc des Princes Stadium, and the team’s training complex, currently known as Camp des Loges, will be renamed the Ooredoo Training Center.
Besides those branding elements, Ooredoo will also work with the Qatari-backed club to launch a community coaching programme across Middle East, North Africa, and Southeast Asia. The programme will see PSG coaches run soccer clinics for young people.
Additionally, Ooredoo’s customers will be offered access to exclusive PSG content, including behind-the-scenes footage. The company, a state-owned group formerly known as Qatar Telecom (Qtel), will also run match ticket giveaways.
Financial terms of the deal were not released.
H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, the chairman of Ooredoo, said: “Football brings people together from all nations and all walks of life, and we have found a great sponsorship partner in Paris Saint-Germain.
“Through our talks with the club, we have come to know them as a team that is keen on bringing football to new markets, committed to developing communities and is passionately connected to their fans. We share these values, and look forward to a long and mutually-beneficial partnership with Paris Saint-Germain.”
Ooredoo, which counts Argentina and FC Barcelona soccer star Lionel Messi as a global brand ambassador, was linked with a possible shirt sponsorship deal with Liverpool FC earlier this year. However, the Premier League side opted to instead renew their partnership with Standard Chartered.