Rolling sports business news wrap: Every deal, every day

Top story: PSG partner with Team Flash for Singapore esports event.

Rolling sports business news wrap: Every deal, every day

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Top story

French soccer giants Paris Saint-Germain have partnered with Team Flash to announce a new esports event in Singapore to coincide with the club's preseason tour.


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Two of the club’s Fifa 18 esports gamers will join the soccer team in Singapore for the Paris Saint-Germain Community Tournament, an exhibition featuring some of the best players in the island state. 

PSG are one of soccer's pioneers in esports, signing their first Fifa player in 2016, creating a League of Legends team following a partnership with media group Webedia, as well as later branching out into Rocket League and Dota 2. 

PSG appears to be interested in the potential of a long-term relationship with Team Flash. Sebastien Wasels, PSG managing director for the Asia-Pacific region, said: “[The partnership is] a first, which will be extended on the long term. Esports is an integral part of the club’s international development strategy,” he added. “We hope to leverage the popularity of the sport in this region and engage with the wider esports community.”

Terence Ting, founder of Team Flash, told The Esports Observer: “We’re excited about the potential for SEA esports brought on by the interest of PSG. Team Flash can assist the club with its entry into the market with our established teams in Singapore and Vietnam.” 


The National Collegiate Athletic Association's (NCAA) College Football Playoff has renewed its sponsorship deal with meat products manufacturer Eckrich through 2019.

French national lottery company FDJ has signed four-year sponsorship deals with domestic Ligue 1 soccer clubs Olympique Marseille, Olympique Lyonnais, AS Monaco and FC Nantes.

The Portuguese Football Federation (FPF) has entered into a four-year partnership with financial services company BPI through 2022.

English second tier soccer club Stoke City have signed up Franklyn Financial Management as the new sponsor of their West Stand at the Bet 365 Stadium.

In the US, New York City Football Club (NYCFC) and recruitment firm Hays have renewed and expanded their current partnership.

China National Petroleum Corporation and China Petrochemical Corporation (Sinopec Group) have agreed deals to become official oil and gas partners of the 2022 Winter Olympic and Paralympic Games in Beijing.

Japanese tyre manufacturer Toyo has agreed a deal to become an official partner of the upcoming European Athletics Championships in Berlin.

First Abu Dhabi Bank (FAB), the UAE’s largest bank, has signed an agreement with the Special Olympics World Games Abu Dhabi 2019 to become an official partner.

Newly promoted English top-flight rugby union side Bristol Bears has signed a 'record' one-year sponsorship deal with local courier firm Toogood International.

The Glenlivet will continue as the official spirit supplier of the 2018 RBC Canadian Open as well as the 2018 CP Women's Open.

Eleague, Turner and IMG's esports content and live tournament brand, has partnered with the US Air Force for an expanded multi-tournament marketing partnership in time for the Eleague CS:GO Premier 2018.

Media Rights

Russian sports network Match TV has signed a new four-year media rights contract with the Russian Football Premier League (RFPL) worth US$26.7 million per year plus additional annual production costs of US$3.9 million per year. 

The International Hockey Federation (FIH) has extended its rights deal in the UK and Ireland with BT Sport to show more than 600 hours of annual coverage through 2022

International sports broadcaster Eurosport has agreed a long-term rights deal for the returning second-tier Deutschland Tour cycling stage race.

Portugal’s domestic futsal league, Liga Sport Zone, will be granted international coverage through a new two-year rights deal between the FPF and public-service broadcaster RTP.


The National Basketball Association's (NBA) Detroit Pistons and the National Hockey League's (NHL) Detroit Red Wings are moving their entire ticketing operation to paperless for their upcoming seasons. Fan must use the franchise apps to enter the Little Caesar's Arena on gamdeday.

Wizeline has partnered with USA Rugby to announce the launch of a chatbot designed for the upcoming Rugby World Cup Sevens 2018 tournament at AT&T Park in San Francisco.


Swedish telecommunications company Telia has acquired media group Bonnier Broadcasting, with the SEK 9.2bn (US$1.05 billion) deal set to result in the formation of a new business area encompassing both parties’ broadcast interests.

Politics & Governance

Bulgaria’s Commission for Protection of Competition has rejected Modern Times Group's deal to sell commercial broadcaster Nova to PPF Group, the investment company controlled by Czech billionaire Petr Kellner.

Village of the Day

Chicago Bears cornerback Prince Amukamara has become a brand ambassador for organic chain Burger Village. According to the press release the National Football League (NFL) star was a frequent visitor to the chain's Brooklyn location when he played for the New York Giants where he was 'blown away by the delicious offerings and décor'. It is unknown if the tie-up will lead to the Bears converting Amukamara to linebacker.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story