Rolling sports business news wrap: Every deal, every day

Top story: Guinness Pro14 to remain on TG4

Rolling sports business news wrap: Every deal, every day

PA Images

Rugby union: Irish free-to-air broadcaster TG4 is set to retain its broadcasting rights for the Guinness Pro14 for the next three seasons.

According to a report from The42, the Irish network is close to agreeing a deal with Pro14 organisers and eir Sport, allowing TG4 to continue to provide a similar level of free-to-air coverage as it currently offers.


  1. Borussia Dortmund jet off with Bangkok Airlines

  2. Didier Drogba nets Standard Chartered deal

  3. IOC and IPC renew partnership until 2032

  4. Major League Soccer scores live streaming deal with Twitter

  5. Formula One broadcast deals agreed in China

TG4 has been a media partner of the Pro14 since 2010, providing live coverage of the Irish provinces’ games, and the league is apparently keen to ensure the broadcaster's ongoing involvement.

Eir is reportedly set to take over from Sky Sports as the primary Irish broadcaster of the Pro14, having outbid them for the rights. 

Last week, in the UK, the BBC expressed its disappointment at losing out on the rights to broadcast the championship in the UK, with the subscription-based Premier Sports understood to have outbid them.

“BBC Northern Ireland, BBC Scotland, BBC Wales, BBC Alba and S4C put together a competitive joint bid,” said the BBC in a statement. “We are therefore disappointed our bid has been rejected.”

In Super Rugby, Jonsson Workwear has acquired the naming rights to Sharks' Kings Park stadium. The Durban-based franchise's home ground will now be known as Jonsson Kings Park.

Baseball: Major League Baseball's (MLB) Milwaukee Brewers have expanded their sponsorship deal with Associated Bank. The Green Bay-based bank has become the naming-rights sponsor to the franchise’s network for radio stations throughout Wisconsin and upper Michigan. 

Golf: The PGA Tour Champions event at Newport Beach will be known as the Hoag Classic from 2019 after the charity sports organisation took on title sponsorship from Toshiba.

China Ladies Professional Golf Athletics (CLPGA) has entered into a five-year partnership with the official Bang & Olufsen (B&O) store on Alibaba’s online retailing website  

Tennis: Universal Tennis and World TeamTennis (WTT) have announced a strategic partnership in which WTT will adopt the Universal Tennis Rating (UTR) as its official rating system, and WTT match results will now count towards player UTRs.

Motorsport: Farmer John will be the primary sponsor of Darrell Wallace Jr's number 43 Chevrolet and the Richard Petty Motorsports team during this weekend's Auto Club 400 Nascar Cup race.

WeatherTech has taken on a five-year, US$5 million naming rights deal to become title sponsor of Laguna Seca Raceway

Soccer: Nutifood will be the main sponsor of the Vietnamese 2018 V-League Cup.

Cycling: Cofidis has agreed a new deal to sponsor three of the Spain’s UCI WorldTour races in 2018. The French financial services company will support this year’s editions of the Volta a Catalunya, Vuelta al País Vasco and Clásica de San Sebastián.

Swimming: Fina and Hosa have renewed their partnership through 2021. The deal sees the Chinese sport manufacturer remain as a sponsor of the Diving World Series and take up title sponsorship of the Marathon Swim World Series.

Surfing: L'Oreal-owned skincare brand La Roche-Posay has announced International Surfing Association (ISA) world champion Pauline Ado has become a brand ambassador. 

Volleyball: The Montreux Masters has extended and expanded its partnership with sports and betting-related services company Sportradar.

Drone racing: Cox Communications has agreed a national sponsorship deal with the Drone Racing League (DRL).

Partnership of the day

Soccer giants Barcelona have celebrated the 20th anniversary of their partnership with Nike by launching a new campaign titled 'The Ball Makes Us More' featuring stars from the men’s and women’s teams together with fans of the club. The accompanying video was directed by Wally Pfister, winner of the 2010 Academy Award for Best Cinematography for Inception.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story

French financial services company