Portland Timbers secure Alaska Airlines sponsorship

03 September 2010 | Posted in Sponsorship, Soccer | By Tom Love

The Major League Soccer (MLS) club Portland Timbers has announced that Alaska Airlines is to become its official airline and jersey sponsor.

Details of the new multi-year deal see Alaska Airlines' logo featuring prominently of the team's playing shirts from the start of the Timbers' debut 2011/12 MLS season. Financial details were not revealed, however, based on deals of a similar nature the new sponsorship is estimated to be worth US$3 million annually.

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In addition to sponsoring various youth-based fitness and educational initiatives the airline will also enjoy signage throughout the 22,000 capacity PGE Park.

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Merritt Pauslon, Timbers president, said, “Today’s announcement is a significant and defining moment for the MLS Timbers. Alaska Airlines as a jersey partner is a perfect marriage for us. Alaska has strong local roots, shares our unwavering commitment to outstanding customer service and offers unique promotional opportunities for our organization.”

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Alaska Airlines president, Brad Tilden, said, "With Portland roots going back more than three decades, Alaska Airlines is honoured to be the MLS Timbers' jersey sponsor. Supporting Portland's hometown soccer team is the perfect fit for Alaska Airlines and the 2,300 Alaska Airlines and Horizon Air employees who call the greater Portland area home."