The National Basketball Association’s (NBA) Portland Trail Blazers have announced a multi-year partnership with First Tech Federal Credit Union.
The financial institution will become the Oregon-based franchise’s first ever credit union partner in a deal which will see the company benefit from signage at the team’s Moda Center, digital media assets linked to Trail Blazers game broadcasts and social media platforms, and sponsorship of the ‘Block Party’ seating area.
The two parties will also launch a Trail Blazers-branded First Tech Federal Credit Union affinity card and will host a number of technology networking events in Portland.
“This is a history-making opportunity for the Trail Blazers to bring aboard a new financial services partner serving a different segment of banking customers and Trail Blazers fans,” said Steve Scott, senior vice president of revenue for the Portland Trail Blazers. “We’ve now created an entirely new partner category with First Tech as the inaugural official credit union partner of the Trail Blazers.”
“First Tech and the Trail Blazers may seem like uncommon partners, but at our core we share similar values,” added Brad Calhoun, chief retail and marketing officer of First Tech Federal Credit Union. “The Portland Trail Blazers epitomise the entrepreneurial spirit and innovation of the Pacific Northwest, and deliver time and again on the changing wants and needs of their dedicated fans and communities. We’re dedicated to creating First Tech fans out of our members.
“This partnership gives us an incredible opportunity to strengthen relationships with new and existing members, build our fanbase, support the growth of our organisation and bring the credit union movement to the national arena.”
The Trail Blazers qualified for the season-ending NBA play-offs last season, but lost out in the first round to eventual champions the Golden State Warriors. They start the new campaign away to the Phoenix Suns on 18th October.