Portsmouth FC, who will start next season in English soccer’s fourth tier, have agreed a kit deal with sports apparel brand Sondico Professional.
The agreement will see Sondico, an affiliate of the Sports Direct Group, produce Pompey’s replica shirts, training gear and official merchandise.
As part of the deal Sondico will present a cheque for UK$10,000 to the Pompey Supporters’ Trust, which assumed ownership of Portsmouth earlier this month, to purchase community shares in the club. In addition, the two organisations will partner to develop a pilot youth scheme and open up to 20 new youth development centres throughout the south of England.
According to an official press release, the deal will offer supporters ‘the cheapest replica shirts in English football’, with adult shirts on sale for UK£34.99.
Pompey chief executive Mark Catlin said: “We are proud to announce our new partnership with Sondico Professional. Throughout negotiations with us they have demonstrated that they have a real desire to engage with our team. They understand our history and what a big club this is.
“They have offered us not only an outstanding commercial deal, but a genuine desire to work with Portsmouth in the community. It’s a fantastic start to the deal to say, hand on heart, that we believe we have the cheapest shirts in English football and hope to see as many kids as possible in the south-east wearing them. The deal helps us to recognise our huge and geographically spread supporter base by taking Pompey back out to the whole regional community of supporters.”
Sondico Professional spokesman Neil Burke added: “It gives us great pleasure to work with Portsmouth FC at such an exciting time in the club’s history. To be part of the hugely successful T-shirt fundraiser showed us just how dedicated the fans are and they should be rightly proud at the cheque presentation event.
“The club’s commitment to the community goes hand in hand with Sondico Professional’s company ethos. We look forward to working with the new development centres, actively promoting youth development through sport.”