Poland’s top soccer league, the Ekstraklasa, and sports marketing company Infront Sports & Media have announced a new collaboration.
The partnership will see Swiss-based Infront work to secure an ‘official sponsor’ for the Ekstraklasa, with an exclusive focus in Germany and Austria. The sponsorship package will include brand presence at all 296 league games, logo branding on the right sleeve of each of the 16 teams’ shirts, and placement in TV graphics. Title naming rights, merchandising rights and a hospitality contingent will also be available.
It is the first time that an official sponsor package has been offered for the Ekstraklasa. The official sponsor will form the second tier of the league’s sponsorship pyramid, below T-Mobile, whose existing title sponsorship dates back to 2011.
“Parallel to economic growth, Polish football has experienced an upward trend – with its internationally successful players and clubs as well as the infrastructural progress amongst others as a result of the Uefa Euro 2012,” said Boguslaw Biszof, chairman of the board at the Ekstraklasa SA.
“Infront, with its experience in international football marketing and its distribution network, is our preferred partner to source an appropriate company to occupy this package for the first time.”
“The Polish market has become increasingly attractive for foreign companies in recent years and the country is today the most important East-European economic partner for Germany and Austria,” added Reinhardt Weinberger, managing director of Infront Germany.
“With its nationwide and almost year-round presence, the Ekstraklasa offers the official sponsor high national visibility and the opportunity to network with its largest target groups on a regional level.”