Pitch appointed to manage M&S Formula One campaign
Agency Pitch has been appointed by Marks & Spencer to create and manage the campaign supporting its partnership with the Vodafone McLaren Mercedes Formula One team.
The partnership, which 2008 world champion Lewis Hamilton launched by driving a McLaren car into the retailer's Marble Arch store, has seen the creation of the 'Living the Dream' Collection, a Grand Prix-themed boyswear range, produced exclusively by M&S.
"The Living Your Dream promotional campaign is a central component of the partnership between Marks & Spencer and Vodafone McLaren Mercedes and we are delighted to be appointed by a brand of M&S' stature to create and fulfill this innovative promotional campaign," said Henry Chappell, chief executive of Pitch.
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