Pirelli boards Team New Zealand

Tyre company will sponsor sailing team for America's Cup challenge.

Pirelli boards Team New Zealand

Emirates Team New Zealand have signed Pirelli as a sponsor ahead of the America's Cup.

The tyre manufacturers logo will feature on the sailing team's boat and rudder for their latest attempt to take on defender Oracle Team USA for the ‘Auld Mug’.

“For Emirates Team New Zealand it is definitely a plus to have Pirelli on our side just before the racing begins in what will be one of the most competitive America’s Cups ever,” said Team New Zealand manager Grant Dalton. “We value associations with premium international brands like Pirelli where continuous innovation and dedication are a core part of the culture.”

Pirelli chief executive Marco Tronchetti Provera added: “The sponsorship of Emirates Team New Zealand adds to the already rich portfolio of high-profile sporting collaborations which Pirelli has and which has grown ever richer in recent months, even beyond motor competitions, with the goal of strengthening the brand’s positioning at the high end of the market."

The Louis Vuitton America's Cup Qualifiers will begin on 26th May, with the 35th America’s Cup match taking place in Bermuda from 17th June.