Pirates in driving seat with new sponsorship deal

14 September 2011 | Posted in Sponsorship, Soccer, Africa | By Michael Long

South Africa’s Premier Soccer League (PSL) champions Orlando Pirates have announced Peugeot South Africa as their new official vehicle partner.

Under the terms of the agreement, the duration of which was not revealed, the French automobile manufacturer will provide the club with a branded fleet of vehicles, while the side’s player of the year will receive an RCZ Sports Coupe at the end of the season.

While financial terms of the deal were not released, reports in the South African press suggest the sponsorship agreement is worth in the region of US$675,000.

“Orlando Pirates and Peugeot are two powerful brands renowned for being stylish yet resilient and reliable,” said Pirates chairman Dr Irvin Khoza. “In Peugeot we have a partner whose roots are in the origins of style and imagery.”

Francis Harnie, Peugeot South Africa’s managing director, said: “Peugeot South Africa is proud to be associated with the legendary Orlando Pirates. Peugeot is committed to the South African market, with an expanding range of latest-generation models offering local buyers the latest in automotive design, technology and safety. This sponsorship is just one of the ways the brand is reaching out to its South African customer base thanks to prominent exposure we will have at the club’s home ground.”

The Pirates begin the defence of their league title against Santos at the Orlando Stadium on 14th September.