Phoenix Suns lock in ABUS deal

NBA franchise launch strategic partnership with safety and security company.

Phoenix Suns lock in ABUS deal

The National Basketball Association’s (NBA) Phoenix Suns have entered into a multi-year strategic partnership with German lock manufactuer ABUS.

The safety and security solutions company will be listed as the official lock of the Arizona-based franchise, in what is a first-of-its-kind category deal for the club.

ABUS will benefit from a prominent presence at the team’s Talking Stick Resort Arena, participate in co-branded premium item giveaways and be featured on the Suns’ broadcast and digital channels. Additionally, ABUS will be the title sponsor of a year-round weather report on an LED board at the Legend Entertainment District marketing space outside the team’s home court.

“We are excited to partner with a world class organisation such as the Phoenix Suns,” said Johannes Bremicker, president and chief executive of ABUS USA. “This agreement is part of our corporate strategy to extend the brand visibility of ABUS. Also headquartered in the valley, we feel the Suns are a perfect match as we both have a strong history of success and are building for an even greater future.”

The Phoenix Suns finished bottom of the NBA’s Pacific Division in 2016/17, failing to qualify for the season-ending play-offs for a seventh consecutive season. They begin the new campaign at home to the Portland Trail Blazers on 18th October.