Philippine Basketball Association sign deal with TV5
TV5 has become the broadcasting partner of the Philippine Basketball Association (PBA). The five-year deal is worth a total of US$21.3 million with US$16 million from broadcasting and further US$5.1 million from advertising.
“I’m excited to work with TV5 as our new marketing partner and TV coverer,” said commissioner Chito Salud. “The PBA leadership is looking forward to this partnership as a means to bring the league to the next level in terms of awareness, fan base, and prestige.”
PBA board chairman Rene Pardo added: “I’m just glad that the board was unanimous in its decision. TV5 accommodating requests made on certain items helped everybody reach that conclusion.”
TV5, which takes over from Solar Sports, is run by the Associated Broadcasting Company.
Contract Details
- Length of contract: 5 years
- Annualised value: US$4.26million
- Overall value: US$21.3million
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