Major League Baseball’s (MLB) Philadelphia Phillies have announced a multi-year partnership with Giant Food Stores.
The deal sees the US supermarket chain serve as the official grocer of the Phillies, and grants Giant Food Stores brand exposure at the franchise’s Citizens Bank Park stadium.
As part of the agreement, Giant will participate in or sponsor a number of the Phillies’ charitable programmes.
The supermarket chain will also sponsor a fan club for supporters aged 14 and under.
"Like the Phillies, Giant Food Stores has a long history in Pennsylvania," said David Buck, execeutive vice president of the Phillies. "Our new partnership brings a natural synergy both at the ballpark and in the community.”
"As we celebrate our 95th year in Pennsylvania, we are thrilled to join with our hometown team both inside and outside of the ballpark," added Matt Simon, vice president, marketing, at Giant. "We feel we can 'hit for the fences' in our communities alongside the Phillies as we fight hunger and help keep kids healthy."