The National Basketball Association’s (NBA) Philadelphia 76ers have renewed their radio rights deal with 97.5 The Fanatic.
The multi-year extension will see the Beasley Media Group-owned station serve as the Pennsylvania-based franchise’s radio home, providing commentary of each fixture, which will be complemented by pre-game, halftime and post-game shows.
The renewal, which prolongs a partnership which began in 2012, will also feature more 76ers programming, content and promotions. The financial terms of the agreement were not disclosed.
“97.5 The Fanatic has been a tremendous partner and we’re excited to have them as the flagship station of the 76ers for years to come,” said Chris Heck, president of the Philadelphia 76ers. “As our team continues to grow and progress, we’re thrilled that our fans can hear all of the action on 97.5 with legendary 76ers radio voice Tom McGinnis. We’re also looking forward to hearing more 76ers content than ever before across the 97.5 platforms as the city of Philadelphia rallies around our dynamic, young team.”
Joe Bell, vice president and market manager of Beasley Media Group’s Philadelphia-based radio properties, added: “We are proud to announce a multi-year extension of our partnership with the Philadelphia 76ers. They are a world-class organisation with some of the best young talent in the NBA. As the flagship radio station since 2012, we’ll be on the edge of our seats with all the 76ers fans to see what’s next.”
The Philadelphia 76ers finished fourth in the NBA’s Atlantic Division in 2016/17, failing to qualify for the season-ending play-offs for the fifth consecutive season. They begin the new campaign away to the Washington Wizards on 18th October.