The Egyptian Football Association (EFA) has extended its shirt sponsorship deal with the German sports equipment manufacturer, Puma.
The African champions, known as the Pharaohs of Egypt, will continue to wear Puma kits until 2014 in the six-year deal. EFA President, Samir Zaher said: “The new sponsorship deal will see Puma paying us d800,000 [US$1 million] every year. We will also receive d200,000 [US$251,000] if we win any title.”
The current Egyptian shirt is part of Puma’s v1.08 collection, which was launched globally in January 2008, featuring lightweight moisture-wicking materials, mesh layers and welded-technology.
Zaher has already been credited with driving an intense marketing campaign from within Egyptian football since he was elected three years ago.
Length of contract: 6 years
Annualised value: US$1 million
Overall value: US$6 million