PGA Tour strikes Twitter deal

Social media giant to live stream from tournaments throughout 2017.

PGA Tour strikes Twitter deal

Golf’s PGA Tour has signed a partnership with Twitter, which will see the social media platform stream 70 hours of live competition globally during the remainder of the 2016/17 season.

The stream will be provided by PGA Tour Live, the association’s over-the-top (OTT) subscription service. Twitter will have access to the first 60 to 90 minutes of the stream on Thursday and Friday mornings.

As well as featuring action from the first two holes of 31 PGA Tour events, the stream will provide viewers with interviews, range coverage, and pre-round analysis.

Twitter has revealed that users do not need to be logged in to access the live streams, meaning that fans will not require a Twitter account in order to access the coverage.

The agreement also includes an extension on the PGA Tour’s deal with Twitter’s Amplify, and a pledge from the association to make more highlights and non-live video available on Twitter and Periscope.

Rick Anderson, chief media officer of the PGA Tour, said: “Twitter and the PGA Tour have been working together on Twitter Amplify for many years now, and the programme has been a tremendous success for both companies. Streaming PGA Tour Live programming to Twitter's global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering.”

"The PGA Tour continues to transform the experience for fans on Twitter, a place where golf conversation is happening live in real time every day," added Anthony Noto, Twitter’s chief operating officer. “Our collaboration with the PGA Tour will provide fans all over the world access to watch live streaming PGA Tour events on Twitter while following the conversation all on one screen."

Coverage begins on 19th January at the CareerBuilder Challenge and will continue through to the season-ending Tour Championship in September.