Golf’s PGA Tour has renewed its global streaming partnership with Twitter for a further year.
The American golf tour will use the social media platform to globally distribute free streaming of more than 70 hours of live action from 31 tournaments during the 2017/18 season.
Building on a partnership which began in 2016, Twitter’s coverage will continue to include the first 60 to 90 minutes of play on Thursday and Friday mornings, which are part of the PGA Tour Live over-the-top (OTT) subscription offering.
Twitter will also exclusively distribute live 360-degree coverage of select holes at the events, which will be provided by Intel, the US technology company which recently expanded its partnership with the PGA Tour to provide virtual reality coverage of six of the organisation’s tournaments in 2017 and 2018.
Twitter’s new deal will begin with live streaming of the CareerBuilder Challenge in California, US on 18th January, and concludes with the season-ending Tour Championship on 23rd September 2018.
“We have seen tremendous growth of PGA Tour Live during our streaming partnership with Twitter,” said Rick Anderson, chief media officer of the PGA Tour. “The positive feedback from our fans was resounding following the initial year of streaming PGA Tour Liv e to Twitter’s global audience. We look forward to continuing the relationship to reach new audiences and driving new value for our advertisers.”
Todd Swidler, Twitter’s global head of live video business, added: “We are very excited to collaborate with the PGA Tour once again to bring live golf to Twitter. PGA Tour Live coverage will continue to give passionate golf fans around the world live video and real-time conversation, all in one place on Twitter, while also bringing innovative advertising opportunities to sponsors.”