Top story: PGA Tour announces FedEx Cup changes

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Top story: PGA Tour announces FedEx Cup changes

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Top Story

Golf’s FedEx Cup is to undergo a number of changes for 2019, the PGA Tour has announced.

WEDNESDAY'S BIG STORIES

  1. Tony Blair emerges as shock name to replace Premier League chair Richard Scudamore

  2. Serie B suspended over legal row

  3. StubHub replaced by AXS as mobile ticketing partner of LA sports franchises

  4. William Hill and Vegas Golden Knights claim NHL’s first betting deal

  5. Mastercard sign ‘priceless’ League of Legends deal

  6. Anfield to stage concerts as Liverpool’s revised plans get green light

  7. MLS reveals US and Canadian broadcasters for Campeones Cup

  8. DFL appoints MLS exec to co-lead New York office

  9. Chicago Bulls sign ‘seven-figure’ Liqui Moly deal

  10. Altice ‘frustrated’ by Champions League OTT streaming issues​

The revamp includes a significant prize money increase, with the overall FedEx Cup winner earning US$15 million.

Meanwhile, the Dell Technologies Championship – the second of four play-off events in the competition – is to be removed from the schedule, with the top 70 qualifiers from The Northern Trust event going straight through to the BMW Championship, and the top 30 qualifying for the Tour Championship.

The changes have been met with a mixed reception, with 2017 PGA Championship winner Justin Thomas calling the new system “very, very weird”.

The 2018 Tour Championship starts on Thursday in Atlanta, Georgia. American Bryson DeChambeau leads the rankings following the previous three events.

Sponsorship

Italian soccer club Udinese have extended their partnership deal with sports marketing company Infront by a further three years.

Drink brand Jägermeister has become the official shot of the National Hockey League (NHL).

Jewellery brand Damiani has been named as the new luxury partner of Italian soccer giants AC Milan.

Software company SAP has secured the naming rights for the home arena of FC Bayern Basketball and hockey club EHC Red Bull Munich. The teams will move to the arena in 2021.

Uber will sponsor Brazilian soccer club Cruzeiro’s in-house coverage of their Copa Libertadores clash with Boca Juniors.

National Football League (NFL) franchise Jacksonville Jaguars have announced Axalta as their official paint partner.

Haas Automation has been named as the official machine tool supplier of Ineos Team UK, the British America’s Cup team fronted by Sir Ben Ainslie.

The National Hockey League (NHL) and LA Kings have unveiled a youth hockey development program in China.

Media Rights

Malaysian broadcaster Astro has struck a deal with DAZN Group to show coverage of Champions League soccer for the 2018/19 season.

Nordic Entertainment Group has secured rights to broadcast coverage of soccer’s European Championships in 2020 in Denmark.

Sports broadcaster Eurosport has announced it has retained the rights to MotoGP coverage in The Netherlands and Flanders, Belgium.

Personal Endorsement

Credit card company Mastercard has announced Indian cricketer MS Dhoni as its brand ambassador in India.

SmartSeries

In esports, organisers FaceIt has announced a partnership with cinema chain Odeon to broadcast its London finals live at 14 of its locations across the UK.

Bidding & Hosting

The Italian city of Turin has dropped out of the running to host the 2026 Winter Olympics. It was due to enter a joint bid alongside Milan and Cortina, however Italian officials may now explore a bid between the two remaining cities.

Premier League soccer club Tottenham Hotspur have offered tickets for their rearranged EFL Cup tie with Watford to Milton Keynes Dons fans as the club are struggling to sell them. The tie is being played at Stadium MK due to Tottenham’s new ground and Wembley Stadium being unavailable.

South American soccer body Conmebol has announced that the 2019 Copa America, being hosted in Brazil, will kick-off in Morumbi, Sao Paulo.

Owners of Ashton Gate Stadium in Bristol have announced plans for a UK£100 million development next to soccer club Bristol City’s stadium, aiming to develop a sports and conventions centre for events and conferences.

Politics & Governance

Spanish soccer league organisation La Liga has opened an academy in Egypt in a program in collaboration with soft drinks brand Pepsi, which offers the best players in the academy to chance to train in Spain.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story