Golf’s PGA Tour has entered into a three-year partnership with Chinese telecommunications giant ZTE.
The marketing agreement, which includes global rights through 2020, sees ZTE become the North American series’ first-ever official smartphone. It will have an on-course brand presence at an as-yet unknown number of PGA Tour tournaments.
A select amount of ZTE smartphones will be pre-loaded with a free 30-day trial of PGA Tour Live, which is the Tour’s over-the-top (OTT) subscription service that streams early-round coverage of featured groups.
ZTE was the hospitality partner at this year’s Farmers Insurance Open, which was played at Torrey Pines Golf Course in California.
“Becoming the first official smartphone of the PGA Tour is a historic moment for ZTE,” said Lixin Cheng, chief executive of ZTE Mobile Devices. “The tour, with its prestigious brand and global fanbase, brings a tremendous opportunity for ZTE to connect directly with golf fans around the world and demonstrate our prowess in mobile technology with our premium line of Axon smartphones.”
Brian Oliver, PGA Tour senior vice president of sponsorship and partnerships, added: “Mobile devices have become such a critical means by which fans watch and get updates on our competition, find information about their favorite players and share PGA Tour-related content. In ZTE, we are partnering with a global leader in the telecommunications industry.”