Perth 2011 closes another sponsorship deal

The luxury Swiss watch brand Tag Heuer is the latest in a long line of sponsors who have confirmed their support of the 2011 ISAF Sailing World Championships in Perth.

The luxury Swiss watch brand Tag Heuer is the latest in a long line of sponsors who have confirmed their support of the 2011 ISAF Sailing World Championships in Perth.

Tag Heuer joins the event as its official time keeper.

Perth 2011 director of commercial operations, Darren Beazley, said, “In the arena of fast-paced Olympic sailing, accurate timing means everything, it may ultimately decide which nations qualify and are represented at the London 2012 Olympic Games sailing competition, and those who miss out on their Olympic dreams.

Tag Heuer will bring a level of timing sophistication to this prestigious international sailing event that is bold and innovative. Tag Heuer’s passion and dedication to precision and performance are core values that are shared by Perth 2011 in delivering a World Championship event that truly challenges the athletes in their quest for gold and Olympic selection," Beazley added.

Bruce Grinter, Tag Heuer Australia and New Zealand brand manager, said, "Tag Heuer is the world leader in prestige sports watches and chronographs.  Having enjoyed such a rich heritage and association with competitive sports, it is no surprise that the partnership with Perth 2011 presents a perfect alignment for Tag Heuer.

“Precision and performance are pivotal to TAG Heuer’s continual quest for excellence, and it is with great pride that TAG Heuer partners with Perth 2011 as the official timekeeper," Grinter added.

The 2011 ISAF Sailing World Championships take place from the 3rd December and run through until 18th.