Pernod Ricard becomes sponsor of 2011 Rugby World Cup

22 June 2010 | Posted in Sponsorship, Rugby | By Nick Forrester

Wine and spirits producer Pernod Ricard New Zealand has signed a deal to become an official sponsor of Rugby World Cup 2011 in New Zealand.

The announcement of Brancott Estate as an official sponsor follows the announcements of Emirates, MasterCard, Heineken and ANZ as Rugby World Cup 2011 sponsors. The company is thought to be paying around US$2.5 million.

“The appointment of a leading New Zealand wine brand as an official sponsor gives a significant boost to a tournament which continues to attract major multi-nationals to a strong portfolio of worldwide partners, sponsors and suppliers,” Rugby World Cup Limited chairman Bernard Lapasset said.“We look forward to working with Brancott Estate to further the promotion of the Game as the global rugby community looks ahead to Rugby World Cup 2011 in New Zealand and a tournament that looks set to write another memorable chapter in the Rugby World Cup success story.”

The 2011 Rugby World Cup will be broadcast to more than 475 million homes, reaching a worldwide audience of at least four billion.