Perform Group acquires Scout7

Sports media company adds technology firm to enhance its OptaPro service.

Perform Group acquires Scout7

Digital sports content and media company Perform Group has confirmed that it has acquired sports technology company Scout7.

Established in 2001, Scout7 serves over 230 soccer clubs and associations around the world, providing them with bespoke, multi-platform scouting and recruitment solutions.

Scout7 is a longstanding strategic partner of Perform’s OptaPro platform, which has provided its datasets and insights to help enhance the company’s offering to clients. Perform’s acquisition of Scout7 - announced on Wednesday - will now see the two organisations operate under one roof.  

Ben Mackriell, head of OptaPro, said: “Scout7 have been a key partner of OptaPro for a number of years and the relationship has enabled us to provide market-leading data and technology to football clubs in more than 14 countries. By aligning Scout 7’s technological expertise and industry knowledge with OptaPro, we will be able to provide clubs with enhanced tools that assist them in affecting on-pitch performance and scouting processes.

“We have exciting and innovative plans to develop a product set that will service clubs across multiple departments and we look forward to working with our clubs to deliver solutions that are at the cutting edge of elite sport.”

Lee Jamison, Scout7’s managing director, added: “Today marks the start of an exciting new chapter for Scout7 and a defining moment for professional sports technology. Since 2001, we have been the market leader for scouting management solutions in football, supporting clients of varying size and infrastructure in professionalising their player recruitment and assessment processes.

“Now as part of Perform, we will be working in parallel with another industry leader, OptaPro, to continue to drive and innovate in a fast-moving industry. With our combined knowledge, skills and expertise, our clients can look forward to strong technology partnerships and cutting-edge products, driven by the evolving requirements of the industry, to support and enhance their information management and evaluation processes.”