Brazilian soccer legend Pele has become an ambassador for consumer goods giant Procter & Gamble (P&G).
The deal was announced at a meeting between Pele and current world number two tennis player Roger Federer, an existing P&G global ambassador, at the 72-year-old’s residence in São Paulo, Brazil.
“It is such an honour to be a part of the P&G family, and to be welcomed by the best in tennis – Roger Federer,” said Pele. “I look forward to joining him and P&G’s other great champion athletes. We will do many positive things together and commit ourselves to the development of sport in Brazil and worldwide.”
Federer added: “Meeting Pelé today was an absolute dream come true. It was an honour to be introduced to the most important and most famous personality in world soccer. Welcome Pelé to the P&G family, and I couldn’t imagine having a better partner!”
Federer is in South America to participate in his Gillette Federer Tour, an exhibition tennis tournament sponsored by P&G’s male shaving and personal care brand Gillette.