Dutch soccer giants Ajax have unveiled workplace specialist PCI Nederland as their latest official supplier.
PCI, which provides office solutions such as printing and photocopying, will implement its HP printing facilities in the Ajax offices at the Amsterdam ArenA, with its branding visible around the stadium.
In addition, the company has acquired a hospitality berth for home matches, and the rights to use Ajax's branding on its promotional materials.
"It's an honour to connect the PCI name to Ajax," said Bas Kamphuis, chief executive of PCI. "Our company is growing enormously, and this collaboration fits well with the Dutch record champion. Our goal is to grow not only in the Netherlands but also in Europe."
Ajax are presently in second place in the Eredivisie, the Netherlands' top soccer division, one point behind Rotterdam-based rivals Feyenoord.
The deal is the third commercial partnership confirmed by the club this week, after they earlier announced extensions with both Hublot and Ziggo.