PBA strikes CBS Sports Network deal
The Professional Bowlers Association (PBA), the major sanctioning body for professional ten-pin bowling in the United States, has signed a multi-year broadcast agreement with CBS Sports Network.
The agreement includes five two-hour telecasts featuring stepladder finalists from four Geico PBA Summer Swing events in Milwaukee in June, as well as a Geico PBA Summer King of the Swing special event featuring the top five competition points leaders from the Summer Swing events. Each of the broadcasts will be shown on Tuesdays from 11th June.
“We're thrilled at how committed CBS Sports Network is to the PBA and we're looking forward to their telecasts of the debut of the Summer Swing,” PBA chief executive Geoff Reiss said. “The PBA's long-term success is predicated on developing great partnerships and we're looking forward to working with everyone at CBS Sports Network to grow both the PBA and the Network.”
Dan Weinberg, senior vice president of programming at CBS Sports Network, added: ”We’re excited to partner with the PBA and showcase the world’s best bowlers. The PBA has a storied history and an established fan base and we’re pleased to add it to our extensive lineup of event programming.”
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