ESPN has extended its deal with the Professional Bowlers Association (PBA) for a further five years.
Under the terms of the new agreement, which was brokered by Len DeLuca & Associates on behalf of the PBA, the network's coverage of the PBA Tour and PBA League will grow from 25.2 hours per year under the previous deal to 36 hours per year.
The deal begins with the 2013 World Series of Bowling on 1st December this year.
The second season of the PBA League, which features eight celebrity team owners, including Chris Paul, Terrell Owens, and Billie Jean King, will debut on ESPN on 5th January next year.
The PBA has had a relationship with the broadcaster since 1979.
“ESPN’s renewed and expanded commitment will help us grow our sport and build on the successful launch of the PBA League. I’m thrilled that our fans will continue to see the world’s greatest bowlers on ESPN for many years,” said PBA chief executive Geoff Reiss.