Partick Thistle sell stadium naming rights for six-figure sum

The Energy Check signs three-year deal to sponsor Scottish team’s home ground.

Partick Thistle sell stadium naming rights for six-figure sum

Top-tier Scottish soccer side Partick Thistle have agreed a three-year stadium naming rights deal with The Energy Check.

The agreement will see the Scottish Premiership team’s Firhill Stadium renamed The Energy Check Stadium at Firhill until the end of the 2019/20 season.

The financial terms of the partnership were not disclosed, but the Glasgow-based club stated that the company would be committing a six-figure sum over the three years.

Ian Maxwell, managing director of Partick Thistle, said: “It is essential that we continue to explore as many new commercial opportunities as we can and this represents a significant level of new income for the club.

“As a board, we recognise the need to move with the times in order to match the resource available to other clubs. But we also recognise the importance of history and tradition in football. So that meant retaining Firhill as part of the new name and I am pleased that Energy Check understood the significance too.

“The investment from The Energy Check opens up an entirely fresh source of commercial revenue for Partick Thistle and it really is superb to have a completely new partner on board. Everyone at the club is looking forward to a productive relationship over the next three years.”

Robyn Smith, corporate partnership manager for The Energy Check, added: “It’s fantastic to get this deal over the line and we are all looking forward to working with the club across the full length of the deal. As a company, we are looking to establish our brand north of the border and this partnership is the perfect way for us to begin that process.” 

Partick Thistle are tenth in the Scottish Premiership having picked up just one point from their opening five fixtures. They play their next game at home to local rivals Rangers on 15th September.