Parma seal double renewal

Italian soccer side extend with Ringo and Crédit Agricole Cariparma.

Parma seal double renewal

Second-tier Italian soccer side Parma Calcio 1913 have extended their partnerships with biscuit brand Ringo and banking group Crédit Agricole Cariparma.

Ringo will continue to be the main shirt sponsor of the Serie B outfit’s youth teams and women’s team for a third consecutive season, while second-tier partner Crédit Agricole’s logo will appear on the upper right chest of the same playing tops.  

The length and financial details of the two deals were not disclosed.

Luca Carra, chief executive of Parma, said: “Ringo promotes our very own educational principles for young people and Crédit Agricole Cariparma contributes to spreading sports culture to new generations: it is a pleasure that our journey continues together and an honour that these prestigious brands embellish our shirts.”

“Support for Parma Calcio 1913 is a choice in line with Ringo's communication strategy,” said Laura Signorelli, Ringo’s marketing director. “The sponsorship of youth and women’s teams is the best way to deliver positive values to the sport in which the brand has always believed. Looking at the strength of the bonds that the men and women of Parma Calcio can create between them, we are proud to support these colours and wish them every sporting success for the season just started.”

Marco Dell'Otti, Parma territorial director for Crédit Agricole Cariparma, added: “We are convinced that through the support of young people we can promote healthy and universal values that can help to improve the way to understand football and sports in general. The men and women of Parma Calcio will continue to be the emblem of a positive project that will bring benefits to the whole movement.”

Parma are tenth in Serie B having accumulated 11 points from their opening eight games. They host Pescara in their next fixture on Saturday.