Hennessy Sports, the promoter of the upcoming boxing match between New Zealand’s Joseph Parker and Britain’s Hughie Fury, has announced that the fight will be broadcast exclusively live in the UK and Ireland on YouTube on a pay-per-view basis.
The WBO world heavyweight title fight, which is scheduled to take place on 23rd September at the 21,000-capacity Manchester Arena in the UK, will be available for UK£9.99 (US$13) if viewers pay before 17th September, or UK£14.99 (US$19) thereafter.
Hennessy Sports will stream live coverage of the fight through The Boxing Channel’s YouTube page, in a move which represents the first ever boxing match to be shown on pay-per-view on YouTube in the UK and Ireland. A portion of fights from the event’s undercard will be streamed free of charge before the coverage is encrypted for those who have paid.
Mick Hennessy, chief executive of Hennessy Sports, said: “For Fury versus Parker, we decided to make this event innovative, forward thinking and really push out the boundaries. We’ve been talking to YouTube for months about bringing boxing to a wider audience through their platform, and are delighted to have found a way to achieve this.
“The way TV viewing is consumed has altered rapidly in the last few years and we wanted to be at the forefront of that change in presenting this fight. As a company, Hennessy Sports is proud to be playing such a pivotal role in transforming the way in which live boxing content is televised. This is the future of boxing.”
Tomos Grace, head of sport for Europe, the Middle East and Africa at YouTube, added: “YouTube allows sports partners of every size to reach a large, global audience. YouTube is the home of sport highlights worldwide and we have a proud record of showing some of the biggest events in global sport live on the platform. We’re delighted that Hennessy Sports have chosen YouTube to show this massive world heavyweight title fight.”