Park Sung-Hyun agrees major sponsorship deal

LPGA rookie signs lucrative two-year sponsorship with KEB Hana Bank.

Park Sung-Hyun agrees major sponsorship deal

Golfer Park Sung-hyun has signed a two-year personal endorsement deal with South Korea’s KEB Hana Bank.

Under the terms of the agreement, the LPGA Tour rookie will wear the bank’s logo on the front of her golf cap at all competitions and will lend her image to the company for future advertising campaigns. The 23-year-old topped the 2016 LPGA of Korea Tour with seven victories, accruing a prize money total of W1.3 billion (US$1.1 million). 

Although the financial terms of the endorsement were not officially disclosed, South Korean newspaper The Chosunilbo reports that Park will be expected to earn around W1.5 billion a year (US$1.3 million) from the Seoul-headquartered bank.

The South Korean starlet secured her LPGA Tour card after making enough money to rank inside the LPGA’s top 40 players at the end of the 2016 season. She currently ranks number ten in the world despite remaining winless from her seven invitational starts on the preeminent women’s golf tour. 

“With this deal, I think I’ve finished my preparations for the season,” said Park. “Now it’s time for me to return everyone’s support on the field.”

Park will make her full LPGA debut at Singapore’s HSBC Women's Champions on 2nd March, where she hopes to “finish inside the top 15”.