Rolling sports business news wrap: Every deal, every day

All the sports business deals as they happen throughout the day.

Rolling sports business news wrap: Every deal, every day

Football: Papa John's has cancelled its sponsorship deal with the National Football League (NFL).

Steve Ritchie, chief executive of the pizza firm, said on the company's earnings conference call that it and the league had decided it was in their best interests for Papa John's, which became the official pizza of the league in 2010, to give up the designation.

The brand, which signed a multi-year partnership with the NFL in 2016, is the first sponsor to leave in the midst of its deal. The company said on the call that there was no additional cost for undoing the contract.


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  6. NFL moves quickly to replace Papa Johns with Pizza Hut

"The NFL and Papa John's have made a mutual decision to shift from their official league sponsorship to a focus on partnerships with 22 local NFL teams, presence in broadcast and digital media, and key personalities in the sport," the league and company said in a joint statement.

The company will continue to invest in the NFL through its local-market deals with 22 teams. The company will no longer have presence at the league's big events, including the draft and the Super Bowl, which will be given to the new pizza sponsor.

Soccer: Brazilian top-flight side São Paulo have signed partnership agreement with Adidas, that sees the German sportswear brand returning as the club's kit supplier after a 20-year break. 

Ice hockey: The German Ice Hockey Federation (DEB) has announced a one-year partnership with digital sports betting company LV BET.

Golf: The second edition of the European Tour GolfSixes event will feature three pairs featuring female players. Europe’s Ryder and Solheim Cup captains, Thomas Bjorn and Catriona Matthew, will combine, along with an England women’s team of Georgia Hall and Charley Hull and a European women’s team of Mel Reid and Suzann Pettersen.

Rugby sevens: Castle Free is the new headline sponsor of the Blitzboks, the South African Women's Sevens and the South Africa Sevens Academy teams in a three-and-a-half year deal.

Athletics: Dairy company Müller has been announced as the latest national partner for the IAAF World Indoor Championships Birmingham 2018

Elsewhere, the Norwegian Athletics Association (NFIF) has announced a seven-year kit sponsorship deal with Puma. The deal runs until after the Paris 2024 Olympics and sees the Germany-based sportswear brand replace Craft, a Swedish sports apparel firm.

Motorsport: DXC Technology returns as the primary sponsor for six races of the number 22 Dallara/Chevrolet driven by Simon Pagenaud of Team Penske in the upcoming 2018 Verizon IndyCar Series

The Pirelli World Challenge has confirmed a partnership with Forgeline Motorsports to become official sponsor of the 2018 Pirelli World Challenge racing series.

Eurosport Events, promoter of the World Touring Car Cup (WTCR), has extended its long-standing alliance with Oscaro under a new, two-year agreement for the online retailer of automotive spare parts to become presenting partner of the new WTCR series.

Handball: Global sports media agency MP & Silva has been appointed as exclusive media rights partner of the International Handball Federation (IHF) for the IHF Senior Events from 2019-2025.

Chess: World Chess, the commercial rights holder to the World Chess Championship, is to grant the right to any media organisation to broadcast moves from the tournament with a five minute delay and a commitment to provide link to the official premium broadcast.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story