Panasonic head down to the waterfront

Panasonic, the Japanese electronics manufacturer, will be the official technology partner of the new Major League Soccer (MLS) stadium and waterfront complex in Philadelphia, due to open in 2010.

Length of contract: 1 year | Annualised value: US$1.15 million | Overall value: US$1.15m

Panasonic, the Japanese electronics manufacturer, will be the official technology partner of the new Major League Soccer (MLS) stadium and waterfront complex in Philadelphia, due to open in 2010.

Panasonic will be the exclusive provider of broadcast and TV production systems, large screen LED displays, security systems and point-of-sale systems around the complex.

"Panasonic is a name respected around the globe, recognized for their innovation in consumer electronics and business technology products," said Nick Sakiewicz, chief executive of Keystone Sports and Entertainment, the MLS Philadelphia 2010 ownership group.

"This partnership will extend throughout the entire waterfront redevelopment project."

The complex will cost more than US$700 million, and the 18,500 capacity stadium, its centrepiece, will feature a concert venue, club and 30 banqueting suites.

"We are very excited to join with Keystone Sports and Entertainment and Major League Soccer to build a state of the art stadium and mixed-use waterfront development that delivers a world-class technology experience," said J.M. Allain, president of Panasonic System Solutions Company.

"We are providing technologies that follow three key objectives of Panasonic's global 'eco ideas' initiative, including reducing carbon dioxide emissions through greener products and factories, conserving resources and promoting eco-friendly individual actions.

"Our investment in this partnership is indicative of Panasonic's interest in revitalising local communities and offering consumers the opportunity to experience technology in everyday life."