Panasonic to sponsor Lega Basket Serie A

Top flight of Italian basketball gets new main sponsor.

Panasonic to sponsor Lega Basket Serie A

Japanese multinational electronics manufacturer Panasonic has confirmed a two-year deal to become the new main sponsor of Italy's Lega Basket Serie A, the top division of club basketball in the country.

The deal covers the remainder of the 2016/17 season and the entirety of the 2017/18 campaign and includes both the Italian Cup knock-out tournament and the Super Cup as well as the regular league competition.

The brand will debut its sponsorship at the next round of league fixtures scheduled for 26th February. The deal will see Panasonic's logo appear next to that of title sponsor PosteMobile on all official signage.

Egidio Bianchi, president of the Lega Basket Serie A, commented that "the agreement between the league and Panasonic is confirmation of how basketball in Italy is managing to attract not only Italian brands, but also from outside country."