Panariagroup commits to Sassuolo Calcio

Ceramic floor manufacturer upgrades to top sponsor of Italian soccer club.

Panariagroup commits to Sassuolo Calcio

Top-flight Italian soccer side Sassuolo Calcio have extended their partnership with Panariagroup for a further season.

The ceramic floor manufacturer has upgraded its agreement to become a top sponsor of the Serie A outfit, one tier below the main sponsor category.

The deal will see the company benefit from extensive brand exposure throughout the team’s Mapei Stadium, as well as across their digital channels.

The financial terms of the deal were not disclosed. Panariagroup joins Casalgrande Padana and Ceramiche Keope as one of the club’s three top sponsors.

Sassuolo Calcio finished 12th in Serie A in 2016/17, and Cristian Bucchi’s side kick off the new season at home to Genoa on 20th August.