Top-flight Brazilian soccer side Palmeiras have announced that German sportswear brand Puma will take over as their technical sponsor from 2019.
The three-year deal will see Puma exclusively supply playing kits for all of the Campeonato Brasileiro Série A club’s teams across all age groups.
Puma replaces its domestic rival Adidas, which has been a partner of Palmeiras since 2006. The financial terms of the club’s deal with Puma have not been released.
"It is with great satisfaction that we announce Puma as our partner to supply sports equipment as of 1st January 2019,” said Palmeiras president Maurício Galiotte. “In addition to being the union of two giant brands of world football, this agreement guarantees Palmeiras an exclusive project, the only football team sponsored by the company in the national territory, maintaining the projection of our brand on the international stage.”
“It is a pleasure to announce a partnership with Palmeiras, one of the great clubs of the country and the world,” added Fabio Espejo, president of Puma’s in Brazil. “Puma has a long history in world football and, therefore, we believe that this union between two major brands, in an exclusive project, will achieve great results. We are extremely satisfied and confident with our partnership.”
Palmeiras finished as runners-up in Campeonato Brasileiro Série A in 2017, missing out on a second consecutive title to local rivals Corinthians. They kick off the new season away to Botafogo on 17th April.