Second-tier Italian soccer side Palermo have extended their sponsorship agreement with Bisaten for a further year.
The Italian sanitation product’s logo will continue adorn the back of Palermo’s famous pink home shirt, as well as their away strip, for the 2017/18 Serie B season. In addition, Bisaten will enjoy a strong brand presence through LED hoardings and step-and-repeat boards at the club’s home ground, the Stadio Renzo Barbera.
Bisaten has been a sponsor of the Sicilian team since 2017. The financial terms of the renewal have not been disclosed.
Palermo finished 19th in the 2016/17 Serie A and were consequently relegated to Italian soccer’s second division. Under the stewardship of new head coach Bruno Tedino, Il Rosanero currently lie fifth in the Serie B table.