Pacers Sports & Entertainment (PS&E) has acquired the naming rights to the youth athletic complex at Grand Park Sports Campus in Westfield, Indiana.
The company, which owns National Basketball Association (NBA) side the Indiana Pacers, will sponsor the new state of the art indoor athletic facility, which will be called the Pacers Athletic Center.
The sports complex features eight indoor courts and regularly hosts youth sports training, leagues and tournaments for basketball, volleyball and futsal, and will become home to youth basketball team the Jr. NBA Pacers.
It will host one of the new eight US Jr. NBA Regional Championships that leads to the international youth basketball tournament for the top boys’ and girls’ teams aged 14 and under, the Jr. NBA World Championship, which will be held for the first time in August 2018.
In addition, the Pacers’ branding will feature on signage across the venue from early 2018.
The financial terms of the deal have not been disclosed.
"Earlier this year we introduced 'We Grow Basketball Here' which is all about celebrating Indiana's game and promoting growth of the sport wherever possible," said PS&E president and chief operating officer Rick Fuson.
"Branding the fieldhouse at Grand Park as Pacers Athletic Center is a natural extension to help achieve this mission. It also underscores our commitment to youth basketball."
"The Pacers started this season talking about how they grow basketball, and they do," added Mike Klipsch, co-owner of the Pacers Athletic Center. "Kids aspire, growing up in Indiana, to be an Indiana Pacer someday, and our facility is all about teaching basketball to literally tens of thousands of kids every year. So it's just a perfect fit."
"When Grand Park was envisioned, the idea was to build the best youth sports park in the country, however it has evolved in to so much more," said Andy Cook, mayor of Westfield. "Having the Pacers name on a state of the art basketball facility at Grand Park in Westfield is a natural fit."