Overwatch League and Twitter sign content deal

Multi-year partnership to see real-time highlights streamed on social media site.

Overwatch League and Twitter sign content deal

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The Overwatch League has announced a deal with Twitter to bring highlights and live streamed content to the social media platform.

The multi-year agreement with the city-based franchise esports league will see real-time video highlights driven by Twitter. The collaboration will be in place in time for the Overwatch League All-Star Weekend, taking place on 25th and 26th August at the Blizzard Arena, Los Angeles.

The partnership will also see highlights from Overwatch League season two broadcast on the social media site, with Twitter driving Overwatch League’s distribution of clips from every match of the Overwatch League regular season, playoffs, Grand Finals, and All-Star Weekend.

The platform will also show a new weekly preview show, Watchpoint, which will be live streamed on the Overwatch League’s official account. The show will provide fans with statistics, predictions and analysis.

Daniel Cherry, vice president and chief marketing officer for Activision Blizzard Esports Leagues, said: “From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged. That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All Star-Weekend.”

Rishi Chadha, head of gaming partnerships at Twitter, added: “Twitter is where Overwatch League conversations happen and we’re thrilled to bring more content to the platform for several years. Overwatch League is one of the most tweeted-about esports leagues on the platform, and this partnership will bolster that conversation.”