Major League Soccer’s (MLS) Orlando City have announced a multi-year extension of their partnership with Ticketmaster.
The US-based company will continue to serve as the ticketing and technology partner of all live events at the Florida-based franchise’s Orlando City Stadium in a deal that also extends to their National Women’s Soccer League (NWSL) team, the Orlando Pride.
The renewed agreement will see Ticketmaster’s ‘tap and go’ digital ticketing system integrated at the venue, which will allow fans to enter the stadium using a ticket saved on their smartphone.
The two parties first partnered earlier this year.
Chris Gallagher, Orlando City’s chief revenue officer, said: “Orlando City’s partnership with Ticketmaster has revolutionised the way we do business, helping us to reach our goal of creating the best fan experiences on the ground.
“Because of Ticketmaster’s technology, we can leverage the insights gleaned from our ‘smart stadium’ to better understand who’s entering the venue, what’s happening during an event and how we can use this information to improve fan engagement.”
Greg Economou, chief commercial officer for Ticketmaster North America, added: “Orlando City is one of the most tech-forward organisations in MLS, paving the way for other venues and sports teams in North America to appreciate the immense benefits of adopting new ticketing and event management technology. We look forward to continued innovation with our partners at Orlando City to create even greater experiences for fans.”
Orlando City finished tenth in the 2017 MLS season, picking up ten wins from their 34 games.