Orange steps up Marseille sponsorship

Telecoms company announced as French soccer team’s shirt sponsor.

Orange steps up Marseille sponsorship

Top-tier French soccer side Olympique de Marseille have expanded their longstanding partnership with Orange.

The telecommunications company, which first teamed up with the club in 1999, will become the main sponsor of the Ligue 1 outfit in a deal which will see its logo adorn the front of all first team playing shirts. The new agreement will be activated immediately, and will run until the end of the 2021/22 season.

Orange, which already holds the naming rights to the club’s Stade Vélodrome home ground, will also benefit from a range of enhanced marketing and digital rights, while the two parties will also collaborate on various activations for Marseille supporters and Orange customers.

The financial terms of the deal have not been confirmed. Marseille had been without a shirt sponsor since the start of the 2017/18 campaign.

Jacques-Henri Eyraud, president of Olympique de Marseille, said: “Olympique de Marseille is very proud of developing its collaboration with one of its most loyal partners, recognised as one of the leading companies worldwide.

“It has been more than a decade since the club and Orange began working hand in hand in a relationship of mutual trust. This agreement is in line with Olympique de Marseille’s desire to develop its activities with recognised and ambitious partners.”

Marseille are fourth in Ligue 1, having picked up 17 points from their opening nine games of the season. They host Portuguese side Vitória in the Uefa Europa League on Thursday, before welcoming league leaders Paris Saint-Germain on Sunday.