Optus gets Perth Stadium naming rights

Western Australia government strikes ten-year deal with telecoms giant.

Optus gets Perth Stadium naming rights

Australian telecommunications company Optus has secured the naming rights for Perth’s new multi-purpose stadium. 

The ten-year agreement with the Western Australia (WA) government will see the soon-to-be-completed 60,000-seater venue officially named the Optus Stadium. Local news outlet The Western Australian reports that Optus is paying the local authority AU$5 million a year for the duration of the contract.  

The Optus Stadium will be primarily used for Australian rules football and cricket. Perth's two Australian Football League (AFL) teams – the Fremantle Football Club and the West Coast Eagles – will relocate their home games from the Subiaco Oval, while the state’s Twenty20 cricket franchise, the Perth Scorchers, will host their Big Bash League home games at the ground from the 2018/19 season.

There had been a public backlash against the WA government selling the naming rights to the new development, which cost AU$1.6 billion of the local taxpayer’s money. Many residents had wanted the city’s name to be retained in the title in line with other great Australian sports venues such as the Melbourne Cricket Ground, the Sydney Cricket Ground and the Adelaide Oval.

However, all international cricket matches at the stadium will use the Perth Stadium moniker because of Cricket Australia's (CA) contractual obligations, which prevent stadium names being used.

Meanwhile, Australian financial service provider Bankwest, which lost the race for stadium naming rights, has been announced as the official banking partner of the Optus Stadium.