One Pro Cycling team gear up with BDS Sponsorship

UK agency will be tasked with securing major sponsors.

One Pro Cycling team gear up with BDS Sponsorship

Professional men’s cycling team One Pro Cycling have appointed BDS Sponsorship as their exclusive agency to secure principal partners and sponsors.

The UK-based cycling outfit are owned and managed by former England international cricketer Matt Prior, and are currently competing in their third year of racing, with ambitions to participate in the sport’s most prestigious event, the Tour de France, in the future.

“We’re delighted to be working with BDS to enhance our sponsorship portfolio,” said Prior, One Pro Cycling’s chief executive. “Their professionalism and understanding of our unique offer was key to their appointment and we are looking forward to seeing our partnership develop.” 

Richard Busby, BDS Sponsorship’s chief executive, added: “Myself and the whole team at BDS are thrilled to be named as One Pro Cycling’s exclusive agency to lead on securing lead partners and sponsors for this incredibly exciting period the team are entering into.

“BDS are incredibly proud and enthusiastic to be working alongside Matt and his team that will help One Pro Cycling grow their brand and enable the team to fulfil their ambition of riding in world leading cycling events such as the Tour de France in the very near future. The professionalism and drive the team demonstrate is second to none and there lies a remarkable opportunity for a brand wishing to be associated with a world class team.”

The One Pro Cycling team currently consist of 12 riders and compete at UCI Continental level, which is ranked one stage below the elite UCI World Tour.