Singapore-based mixed martial arts (MMA) promotion ONE Championship has partnered with Adobe.
ONE will enlist the US software company’s capabilities to measure analytics, with the ultimate aim of growing the viewership base of its mobile app.
In addition, ONE said the partnership would allow the series to get a clearer view of how its fans want to experience the brand, consequently allowing it to trial new initiatives and create more personalised content.
Chatri Sityodtong, chief executive and founder of ONE Championship said: "With Adobe, I am confident that we will be able to deliver the same great viewing experience and atmosphere across all our channels – physical, social and digital – at the stadium, at home, and even outside the countries we broadcast to today, wherever our viewers are.”
V R Srivatsan, Adobe’s managing director for Southeast Asia, added: "Adobe looks forward to a fulfilling journey alongside ONE Championship as they modernise the centuries-old sport for the digital age, creating exhilarating experiences that go far beyond the physical space and stadiums, and direct to viewers around the world.
“We are proud to be supporting them with Adobe Experience Cloud as they continue their journey to become the biggest global sports media company and the home of martial arts for the world."