Singapore-based mixed martial arts (MMA) promotion ONE Championship has signed a Memorandum of Understanding (MoU) with telecommunications company Singtel, and its mobile associates Globe and Telkomsel.
Under the terms of the agreement, the company will deliver martial arts-related content and other digital assets to customers across Asia and Australia.
Singtel and ONE Championship will explore integrating Singtel’s mobile wallets and carrier billing services to power e-commerce functions in the new ONE Championship app, which offers live and recorded telecasts of martial arts matches and events. Both companies will also consider jointly producing original content.
“We are excited to collaborate with ONE Championship to bring new entertainment offerings such as martial arts to our customers while raising the profile of the martial arts community here,” said Arthur Lang, chief executive, international group at Singtel. “Content, particularly premium sports content, delivered over our advanced network is one of the key pillars of our consumer strategy.
“This is why we will also be exploring ways to develop and deliver exclusive martial arts content to not just customers in Singapore and Australia but also our regional associates in Thailand, the Philippines, Indonesia and India. Sports content is a big winner with our consumers, with millennials comprising a large part of our customer base.”
Chatri Sityodtong, chief executive of ONE Championship, added: “ONE Championship is focused on bringing the unique action and adrenaline of our live ONE Championship events straight to our audience on all platforms, making sure that millions of martial arts fans around the world have access to our digital content. I am excited to work with Singtel in executing this vision, delivering the unique experience of Asian martial arts to the world.”