Egyptian broadcaster ON Sport has sealed a media rights deal with Premier League soccer side Chelsea to carry the club’s in-house television channel.
The agreement will see ON Sport air Chelsea TV throughout Egypt for the next three years, until the end of the 2018/19 season.
The deal, brokered by B4 Capital agency, also includes digital rights throughout the Middle East and North Africa.
Chelsea TV broadcasts all of the club’s fixtures, as well as magazine shows and behind-the-scenes interviews. The deal comes a day after Chelsea’s impressive 4-0 demolition of Manchester United, managed by former boss Jose Mourinho.