Olympic media rights sold in the Czech Republic

11 October 2012 | Posted in Broadcast, Olympics, Europe, | By Michael Long

Sportfive has announced the signing of three new deals in the Czech Republic in relation to media rights surrounding the 2014 winter Olympic Games in Sochi and the 2016 summer Olympic Games in Rio.

The sports marketing agency, which holds the media rights to the next two editions of the Olympic Games in 40 European territories, has announced that public television broadcaster Česká Televize (Czech TV) has been awarded the free-to-air TV rights and selected internet rights for the majority of events at Sochi 2014, as well as all events at Rio 2016.
Additionally, public radio broadcaster Český Rozhlas (Czech Radio) has been awarded the full radio rights for both editions of the Games.
The third agreement announced by Sportfive sees CME subsidiary CET 21 spol. s r.o - the operator of private television network Nova Group - acquire the rights to cover one discipline from Sochi 2014 on a free-to-air basis in addition to pay-TV coverage of all events at both Sochi 2014 and Rio 2016. 
According to an official press release distributed by Sportfive, Nova Group 'will mark this by offering innovative media coverage, including pay TV, pay-per-view TV and video-on-demand, a first for all three in this territory.'
“We are delighted to sign these three agreements in the Czech Republic," said Sportfive chief executive Shaila-Ann Rao. "We are confident that Czech TV and Czech Radio will use their vast Olympic experience to provide extensive and professional coverage of Sochi 2014 and Rio 2016. We are also excited to bring a commercial broadcaster to the Olympic Games for the first time in this territory, enabling Czech fans to enjoy a wider selection of platforms from which to follow the action, as well as an increased overall exposure of the Games.”
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