The International Olympic Committee’s (IOC) Olympic Channel has launched a new partnership with Qatari entertainment company BeIN Media Group.
The association, which will be activated on 4th September, will lead to the launch of a new 24/7 linear channel on 1st November across the Middle East and North Africa (MENA) region.
The partnership will begin with two months of daily Olympic Channel-branded blocks of programming on BeIN Sports’ free-to-air channel, along with extensive promotion of the 24/7 station, which will offer year-round coverage of Olympic sports on a subscription basis. The new network will be co-branded as ‘BeIN Sports Home of the Olympic Channel.’
Mark Parkman, general manager of the Olympic Channel, said: “We are excited to collaborate with BeIN Media Group to deliver the Olympic Channel experience to their audiences throughout this important and growing region, bringing them closer to the Olympic Movement all year round.
“Our partnership with BeIN to create a co-branded linear platform gives us a powerful position in MENA to further engage fans and new audiences with the Olympic Channel brand and the Olympic Games than ever before.”
“BeIN is passionate about sports,” said Yousef Al-Obaidly, deputy chief executive of BeIN Media Group. “We are constantly collaborating with our global partners to present sports to our subscribers in high quality. The Olympic Channel debut in MENA BeIN network demonstrates that BeIN is the only premium destination for sports lovers in the region.”